Whether you're a nonprofit, agency or corporate practitioner, the APR after your name gives you the extra advantage.  Need proof?  Here’s what some accredited Buffalo Niagara chapter members say about the value of accreditation:

 “Pursing accreditation was a great way to re-connect with the very basics of public relations as it is so easy to got lost in the day to day of our career. Now that I am accredited, I feel more confident in my work and in the way I am perceived by my co-workers and my peers.”

 --Angela Berti, APR, Marketing and Public Affairs Coordinator, NYS Office of Parks, Recreation and Historic Preservation

Earning my APR means a great deal to me, both professionally and personally. This accreditation gives me credibility amongst my colleagues, as well as provides me with the reassurance that I have adequate knowledge and training to handle any challenge in this field. In addition, the APR also represents accomplishing one of the goals that I set for myself when I began my career in PR."

--Matthew Tremblay, APR, Corporate Communications Specialist, Time Warner Cable

Are you ready?

To determine if you are ready to earn your accreditation, answer the following questions:

  • Would you like to have an edge on the competition? 
  • Are you proud of your PR acumen and want to show it?
  • Do you want to help strengthen our profession?
  • Would you like to show your supervisor or potential new employer that you have what it takes to safeguard the company’s reputation, build mutually beneficial relationships and successfully manage a crisis?

If you answered yes to one or more of these questions, you’re a candidate!

 The “APR” after your name is an outward symbol of professionalism and a credential that signifies reaching the highest standards in public relations.  It’s good for you, our chapter and our profession.  Though the process to earn accreditation must not be taken lightly, the Buffalo Niagara chapter is there to help you every step of the way.

Are you eligible?

  • Are you a member of PRSA?
  • Are you involved in the professional practice of public relations or in the teaching or administration of public relations courses in an accredited college or university?

If you answered yes to both, you are eligible to apply for accreditation!

NOTE:  The five-year waiting period to become accredited is no longer REQUIRED (though it is recommended). You may apply for accreditation at any time.

What's your next step?

Prepare: The Buffalo Niagara Chapter offers a half-day APR Boot Camp course every spring and fall. Sign up for the next one and find out exactly what it takes to succeed! You'll learn the entire accreditation process, meet chapter members who recently became accredited, and get guidance on creating your accreditation documents. We’ll also introduce you to the wealth of resources from PRSA National, including their free downloadable study guide.

The accreditation process has two main components:

  1. Readiness Review: Your Readiness Review comprises a written Questionnaire and an in-person portfolio presentation with three panelists who are accredited members of the Buffalo Niagara chapter.  Both of these components are reviewed in detail during the chapter’s prep class.
  2. Computer-based Exam:  Once you’ve successfully completed your Readiness Review, you may schedule your computer-based exam.  You will take the exam on your own timetable, but within one year of applying to PRSA National for accreditation.  Once you successfully complete the exam, you may begin using the APR designation!  Accreditation is good for life, as long as you remain a member of PRSA and comply with maintenance procedures.

The "APR" tells your peers, your colleagues, your clients and your employer that you truly understand the public relations profession.  It demonstrates that you have knowledge, character and experience in the field, that you care about your profession and that you are dedicated to enhancing your abilities.

Start your journey today!

From an employer’s perspective, any resume from an APR practitioner that crosses my desk automatically gets a closer look because it says to me that this individual is serious about the profession and will talk my language and that of our firm.  It’s definitely a plus.”

 --Bill Collins, APR, President, Travers Collins & Company



Buffalo Niagara Accredited Members

See which Buffalo Niagara Chapter members have earned the APR mark of distinction:

Lisa Adams, APR Jennifer Gleason Pratt, APR
Tony Astran, APR Ellen Goldstein, APR
Angela Berti, APR Don Goralski, APR
Patricia Burgio, APR Ken Houseknecht, APR
Emily Burns Perryman, APR Stanton Hudson, APR, Fellow, PRSA
Barbara Byers, APR Karen Karaszewski. APR
Ann Carden, APR, Fellow, PRSA Julie Kopfer-Marranca, APR
Bob Carr, APR Arlene Kreusch, APR
Bob Chase, APR Kevin Manne, APR
Bill Collins, APR Liam O'Mahony, APR
Rose Collins, APR Linus Ormsby, APR
Rick Davis, APR Jeff Paterson, APR
Beth Donovan, APR Judith Rucki, APR
Lisa Eikenburg, APR Deb Silverman, PhD, APR, Fellow, PRSA
Catherine Foster, APR Susan Siwiec, APR
Nancy Fredrickson, APR Ron Smith, APR
Kandis Fuller, APR Matthew Tremblay, APR
Jackie Ghosen, APR Diane Zwirecki, APR