Persuasion and other communication skills are strong predictors of performance, often outstripping both intelligence and personality traits. Gain the edge needed for success and follow in the footsteps of many high-level corporate managers; managers in not-for-profit organizations; administrators of hospitals, colleges and universities; directors of human resource organizations; and business consultants. Enhance your communication competency and leadership effectiveness in today’s business world.

Concentrations of Study
Canisius College’s M.S. in Communication and Leadership Program offers three concentrations of study to meet today’s needs: Organizational Leadership, Managing Not-for-Profit Organizations and Integrated Marketing Communication.

• Organizational Leadership
  Today’s organizational leaders must be able to prudently influence and inspire others through effective communication. Students develop effective skills in areas such as persuasion and influence, conflict management, relationship building and effective collaboration.
  
• Managing Not-for-Profit Organizations
  Leaders in not-for-profit organizations must meet the challenges of fundraising, long-range planning and development in a time when competition for resources is increasing. Students develop effective skills in relationship building, effective collaboration, and development.
  
• Integrated Marketing Communication
  Today’s environment demands that marketers differentiate their products or services through reputation and within the consumers’ relationship with the brand. Students develop effective two-way communication skills, marketing persuasion and an understanding of consumer behavior.

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